{"id":194335,"date":"2025-05-27T12:00:37","date_gmt":"2025-05-27T16:00:37","guid":{"rendered":"https:\/\/inrs.ca\/?p=194335"},"modified":"2025-09-09T11:57:28","modified_gmt":"2025-09-09T15:57:28","slug":"a-promising-first-cultural-forum-on-ai-in-the-francophonie","status":"publish","type":"post","link":"https:\/\/inrs.ca\/en\/news\/a-promising-first-cultural-forum-on-ai-in-the-francophonie\/","title":{"rendered":"A Promising First Cultural Forum on AI in the Francophonie\u00a0"},"content":{"rendered":"\n

INRS and UQAM at the forefront of key issues in artificial intelligence in culture<\/strong>. <\/p>\n\n\n \n

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From left to right: Nathalie Roy, Director of Concerted Actions (FRQ), Isabelle Delisle, Scientific Director (INRS), Professor Jonathan Roberge (INRS), Professor Destiny Tchehouali (UQAM), Catalina Brice\u00f1o, Director of the School of Media (UQAM), Marie-Soleil Cloutier, Director of the Centre Urbanisation Culture Soci\u00e9t\u00e9 (INRS), and Sylvain P\u00e9rigny, Assistant Deputy Minister for University Affairs, Research, International Relations and Digital Technology (MES). Photo credit: V\u00e9ronique Munger<\/p>\n<\/div>\n\n\n

The first-ever Cultur\u2019IA<\/em><\/a>, a cultural forum on artificial intelligence (AI) in the Francophonie organized by the team behind the Qu\u00e9bec Research Chair on Francophone Artificial Intelligence and Digital Technology (IANF Chair)<\/a>, was a resounding success. The event, held as a prelude to the 5th Conference of Francophone Ministers of Culture, brought together nearly 80 participants to explore critical issues such as digital sovereignty, content discoverability, and the promotion of Francophone cultural content. <\/p>\n\n\n\n

The co-holders of the IANF Chair, Jonathan Roberge<\/a> and Destiny Tchehouali<\/a>\u2014professors at the Institut national de la recherche scientifique (INRS) and the Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al (UQAM)<\/a>, respectively\u2014opened the event with a call for collaboration among cultural, political, and civil society stakeholders. <\/p>\n\n\n\n

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\u201cArtificial intelligence is not merely a technological issue. It has cultural, social, and political dimensions. Through the lens of research, Cultur\u2019IA aims to lay the groundwork for a necessary Francophone dialogue to collectively envision AI that serves diversity and cultural sovereignty.\u201d <\/p>\nJonathan Roberge<\/strong>, Professor at INRS, Expert in Digital Culture <\/cite><\/blockquote>\n\n\n\n \n

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Photo credit: V\u00e9ronique Munger<\/p>\n <\/div>\n <\/div> \n

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\u201cThese Assises provided an opportunity to share our perspectives, approaches, methods, and outlooks in order to explore various ways of responding to the risks and challenges that the development of AI raises in relation to the balance of our cultural models and Francophone creative ecosystems.\u201d <\/p>\nDestiny Tchehouali<\/strong>, UQAM professor Tchehouali, expert in discoverability and in the governance of digital technologies and AI for the Organisation internationale de la Francophonie (OIF) and UNESCO.<\/cite><\/blockquote>\n\n\n\n

\u201cAs researchers, we cannot afford to remain mere spectators, fascinated by the unprecedented opportunities that AI systems offer for our cultural expressions. Instead, we should reflect on the digital challenges of today and tomorrow that will have a lasting impact on the future of our cultures and languages in Quebec and throughout the Francophonie,\u201d adds UQAM professor Destiny Tchehouali.<\/p>\n\n\n\n

The event was inaugurated in the presence of Ms. Anne-Marie Jean, Delegate for Francophone and Multilateral Affairs at the Qu\u00e9bec Government Office in Paris (Minist\u00e8re des Relations internationales et de La Francophonie), Mr. S\u00e9bastien Cloutier, Director General of Policy, Digital, Communications, and International Affairs at Qu\u00e9bec\u2019s Minist\u00e8re de la Culture et des Communications, and Mr. Henri Monceau, OIF Representative to the United Nations in Geneva and Vienna, and Lead on Digital and AI\u202fGovernance. <\/p>\n\n\n\n

AI in all Its complexity <\/h2>\n\n\n\n

The discussions highlighted the multifaceted nature of artificial intelligence. Far from being a mere technological tool, AI is reshaping how we understand meaning and the creative process. Three thematic panels addressed timely and concrete issues: <\/p>\n\n\n\n

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  • Discoverability and Cultural Diversity<\/strong>: How can recommendation algorithms better promote Francophone cultural content? <\/li>\n<\/ul>\n\n\n\n
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    • Inclusion and Representation<\/strong>: How can we design AI systems that reflect the linguistic and cultural richness of the Francophonie? <\/li>\n<\/ul>\n\n\n\n
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      • Creation and Intellectual Property<\/strong>: What regulations are needed to govern the use of generative AI in cultural production? <\/li>\n<\/ul>\n\n\n\n

        Concerted efforts that must extend beyond Qu\u00e9bec <\/h2>\n\n\n\n

        Cultur\u2019IA served as a key moment for dialogue, exchange, and mobilization. Participants assessed the challenges of cultural sovereignty in the age of AI, shared inspiring practices, and collectively explored actionable strategies. <\/p>\n\n\n\n

        The event also aimed to engage Francophone governments in Qu\u00e9bec and internationally on the need for ethical and inclusive digital governance. <\/p>\n\n\n\n

        A promising first year <\/h2>\n\n\n\n

        Symbolically, the event also marked the first anniversary of the IANF Chair, funded and supported by the Minist\u00e8re de l\u2019Enseignement sup\u00e9rieur in collaboration with the Fonds de recherche du Qu\u00e9bec. <\/p>\n\n\n\n

        This Chair\u2014the result of a strategic partnership between INRS and UQAM\u2014has demonstrated the value of a collaborative and interdisciplinary approach to better understand and guide the digital transformations affecting culture. <\/p>\n\n\n\n

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        \u201cAt INRS, we firmly believe that Qu\u00e9bec must not only participate in international discussions on artificial intelligence and digital technology but also contribute with its own voices, cultural and scientific references, and autonomous expertise rooted in a long-term vision. This is precisely what Professors Roberge and Tchehouali are doing through the research of the Qu\u00e9bec Research Chair on Francophone Artificial Intelligence and Digital Technology,\u201d <\/p>\n Isabelle Delisle<\/strong>, Scientific Director, INRS <\/cite><\/blockquote>\n\n\n\n

        Research by the IANF Chair shows how Francophone materials are increasingly marginalized on transnational digital platforms and underrepresented by automated recommendation systems. <\/p>\n\n\n\n

        Cultur\u2019IA laid the foundation for a lasting dialogue between researchers, institutions, and cultural sectors\u2014an initiative poised to grow and evolve in support of a diverse, equitable, and sovereign digital Francophonie. <\/p>\n","protected":false},"excerpt":{"rendered":"

        INRS and UQAM at the forefront of key issues in artificial intelligence in culture.<\/p>\n","protected":false},"author":401,"featured_media":194359,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[688],"tags":[],"sectors":[732,733],"class_list":["post-194335","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innover-a-linrs-en","sectors-societe-en","sectors-telecommunications-en"],"acf":[],"yoast_head":"\nA Promising First Cultural Forum on AI in the Francophonie\u00a0 | INRS | News<\/title>\n<meta name=\"description\" content=\"INRS and UQAM at the forefront of key issues in artificial intelligence in culture.\" \/>\n<meta name=\"robots\" content=\"index, follow, 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