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INRS
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Artificial intelligence (AI) is transforming the way we create, consume, and share culture. In Québec, where language and culture are central to identity, these changes raise critical questions about cultural and linguistic sovereignty. This research chair seeks to better understand and analyze the ongoing transformations taking place in Québec.
Chairholder
Romuald Jamet is an Associate Professor at INRS–Urbanisation Culture Société (INRS-UCS) and co-investigator with the Québec research chairs CREAT (Discoverability axis) and IANF (Platformization of Culture axis). His expertise focuses on the digital transformation of cultural ecosystems and the forms of digital cultural consumption, particularly in the music sector.
Context
Data industries (DIs), and especially artificial intelligence (AI), are profoundly reshaping the political, cultural, and economic foundations of our societies. Through content production, data collection, and increasingly sophisticated technologies, they challenge the balance of power between states, corporations, creators, and audiences. At the heart of these disruptions are the cultural and creative industries (CCIs), which have historically played a central role in the production and dissemination of cultural goods but are now compelled to adapt their business models to platform and AI-driven logics.
Québec, as a linguistic and cultural minority, offers a unique opportunity to study these transformations. Since the 1960s, the province has developed cultural and language policies to support local creation while also seeking to attract investment in AI. This dual ambition creates a tension between preserving cultural sovereignty and adapting to global technological innovation dynamics.
Objectives
The ID2C Chair is structured around three main research axes:
- Mapping AI’s impact on CCIs – identifying strategic alliances, investment distribution, and financial flows
- Ethnographic studies – understanding how cultural professionals adopt or resist AI tools in their creative and production practices
- Socioeconomic and political impacts – examining how these transformations affect cultural and linguistic minorities
By adopting an integrative and interdisciplinary approach, this research program aims to shed light on the ethical, economic, and political challenges of culture’s datafication, while offering concrete policy and action pathways for Québec