Is your expertise getting you noticed? Have you had a media request for an interview? That’s great news! The Communications Department is ready to help you plan for a successful outcome.
In general, INRS is accessible to the media, but it’s important to plan ahead to ensure things run smoothly.
Interviews about your work and expertise are encouraged
Giving a media interview is a good way to showcase your research expertise and draw attention to INRS as as an institution. Note, however, that the decision to accept or decline requests for interviews, whether in person, by phone, via videoconference, or, more rarely, by email, is entirely yours to make. Want a professional opinion about a media request? Contact the media relations team for advice and support.
Sharing information is important
If you agree to an interview, certain information needs to be clarified and shared with the media relations team as far in advance of the event as possible. This will enable the team to follow up as needed, keep up-to-date statistics about INRS in the media, and share the good news with our networks for an even greater impact.
Information to share with the media relations team
- The name of the journalist
- The name of the media outlet and, if applicable, the section,orsegment, the TV or radio
- show, etc.
- The date of the interview
- The release date, even if approximate
- Who will be with the journalist, if applicable (e.g., photographer)
Giving an interview to the media highlights your research expertise and, by extension, the entire INRS.
Choosing the right location
Depending on the nature of your research or the topic that led the media outlet to contact you, you could do the interview in your office or laboratory. You could also use a work space or a location at the heart of the action such as a common area.
Remember to notify your research centre managers and the Communications Department. But if media deadlines are tight and you need to do an interview on short notice, there are plenty of spaces you can use at your own discretion. You don’t need to ask permission if the interview will not include photos or video of the research facilities. Journalists can accompany you everywhere except the National Experimental Biology Laboratory, where safety rules must be followed. Learn more about taking photos and video during an interview.
